It’s that time of the year, where Christmas carols fill the streets, hot chocolate is sipped from our mugs and parties are every other day. You know, you have the office Holiday Party and then your family party and of course you have your friends party. Three style of parties that require three different style of fashion. No, you may not wear the same dress to your office party that you will to your boyfriend’s parents house and no you cannot wear that dress you bought to hang out with the girls to work. Pull out the pen and paper, time to take notes.
Nowadays there are all types of competition. While branding has been around for years, it has been devoted mostly to corporations and fashion industries; nevertheless, times are changing and a brand does not only have to be a product to become a brand.